The New Social Order

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Racy Wear


New L.A. boutique takes cues from the King of Cool.

How do we know Steve McQueen would have loved General Quarters, the cool new men’s shop on La Brea in West Hollywood? The vintage Triumph TR6 motorcycle in the window, identical to the one he rode in The Great Escape, is kind of a giveaway. You can buy the bike (if you’ve got $6,500 to spare) along with the kinds of clothes that the King of Cool made into icons–from shawl-collar sweaters to bomber jackets and lots of perfectly distressed leather goods. In keeping with the theme most of the merch has a military, aviation, or automotive-inspired flair, all selected with the obviously well-honed taste of owner Blair Lucio. Vintage items mix with contemporary classics, though it’s sometimes hard to tell them apart. And yes, that’s a good thing.

153 S La Brea Ave (south of 1st), 323-937-5391