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Vanity Lair


In time for Oscar Week, Vanity Fair moves into the Hollywood Roosevelt, turning it into the glamorous, star-studded “Campaign Hollywood 2012.”

The Hollywood Roosevelt, aka “The Roose” has been a red-carpet haven since the very first Academy Awards were presented in 1929. So it’s no surprise that from Monday, February 20th through Sunday, February 26th (Oscar night), the hotel will be transformed into an all-encompassing Vanity Fair experience. V.F., as we all know, is the bible of all things New and Old Hollywood.

Located in the heart of Hollywood, the historic 300-room landmark will host V.I.P. events featuring some favorite luxe-products and goodies, integrated in a manner that will enhance visitors’ experiences, whether they’re dropping by for a drink or staying the entire week. L’Oréal Paris will be party-favored in each of the Roosevelt’s rooms, suites and bungalows, as well as in the hotel’s Public Kitchen & Bar. And a Fiat 500, one of Campaign Hollywod’s sponsors, will have a display at the hotel’s entrance.

For a fun time, vicarious and real, to hit the fabled Roosevelt pool and Tropicana bar, or one of its acclaimed drinkeries, nightclubs, or restaurants, such as the new Public Kitchen & Bar. Or just check in and watch the super-freaks down below, out on the dirty Boulevard, or the A-listers rolling in for their swag bags and camera ops. We love it- and we know you do, too.

And here are a few other venues where “Oscuh Fevah” will be happening (warning: mostly by invitation only. Instead, make a friend by the David Hockney-squiggled pool or in the Roosevelt’s Spare Room):

Thursday, February 23 – Chrysler Supports The Eva Longoria Foundation: Vanity Fair and Chrysler, along with Eva Longoria, will host an invitation-only cocktail reception at Beso Hollywood in support of the launch of The Eva Longoria Foundation and featuring music by D.J. Kris Bones. The Eva Longoria Foundation works to help Latinas access the resources to break free of the cycle of poverty by providing education programs, training, mentorship, and capital to build thriving businesses.

Saturday, February 25 D.J. Night with Fiat and L’Oréal Paris: Vanity Fair, Fiat, and L’Oréal Paris will turn down the lights and turn up the tunes on the eve of the Academy Awards® by hosting a chic party at the former Golden Bridge Yoga space featuring a special performance by D.J.-due and D.J. Daisy O’Dell. This invitation-only event is in support of The Pablove Foundation, which funds pediatric cancer research and advances in treatment; educates and empowers cancer families; and improves the quality of life for children living with cancer through hospital play, music, and arts programs.

For more info on “Campaign Hollywood” events, visit: