This festive season, Belgraves is swapping pine needles for book pages. The stylish Belgravia hotel has collaborated with leading art book publisher TASCHEN to create an alternative Christmas tree – a bespoke TASCHEN Tree window installation.
The TASCHEN Tree installation offers guests a twist on tradition which pays homage to the festive season but in true Thompson style. Made from 385 TASCHEN titles including TASCHEN’s Favourite Hotels, Billy Wilder’s Some Like It Hot and Julius Shulman’s Modernism Rediscovered, the 7ft high tree will be on display at Belgraves until 05 January.
During the festivities, Belgraves will also be retailing a curated selection of TASCHEN books including Keel’s Simple Diary, London Portrait of a City, Fairy Tales of Brothers Grimm and Mario Testino: Private View to mention but a few. The books – which make brilliant Christmas gifts and stocking fillers – will be available to purchase through the hotel’s mini-bar offering. A number of special new titles including The James Bond Archives, Gustav Klimt: The Complete Paintings and Her Majesty will be on display in the hotel’s lobby and can be purchased through the Belgraves’ concierge.
As part of the festive collaboration, Belgraves will also feature TASCHEN Magazine’s in-room, with a special VIP edition of the magazine available complimentary to those staying in any of the hotel’s sumptuous suites. What’s more, Belgraves’ guests will also benefit from a 10% discount available on all purchases made in TASCHEN’s Kings Road store which is home to an eclectic selection of the world’s most desirable books.
The Taschen Tree at Belgraves…
- Is made from 385 Taschen books
- Has a base of 5ft and it 7ft tall
- Took four pairs of hands 8 hours to build