The New Social Order

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Return of the Trucker Hat


They might make you think of Ashton Kutcher (bad) and “Smokey and the Bandit” movies (good), but do you too find the ads for this new trucker hat company, Gents, well, kind of cool?

It’s almost like how Axe Body Spray has changed our line of thinking about the product simply by the clever ads they do.

In any case, we dig Gents’ hats, we really do. We’re giving them the Room 100 seal of approval, and we’re buying one or two or three for spring flings and road-tripping.

Check them out at: Everyone else that isn’t a douche seems to be. Well, are you? A tool, that is? We don’t think so. Ten-four.