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In the Shops: Laduree Opening, Soho

Food & Drink

The mecca of French macarons and the famous, pastel-splashed palace where the latest confectionary craze began well over 100 years after they invented them, Laduree, made many Americans’ sugar-coated dreams come true when they opened their first U.S. store on Madison Avenue in New York in 2011. Now, macarons go downtown with a sister shop opening in Soho in January 2014.

Designed in the spirit of Laduree’s distinct, classic patisserie ambience—think ornate chandeliers moulding to match the rows of dainty, soft-hued sweets—the latest location will house a tea shop divided in three opulent rooms adjacent to where you pick up your macarons and pastries. Best of all, there’s a garden out back—somewhat of a rarity in Soho—that, partner Elisabeth Holder says, was key in picking this spot.

To celebrate the opening, they’ll be serving a special cocktail unveiled when the doors open—it’s still a bit of a secret, but we’re told it’s inspired by the rosy notes of Laduree’s Ispahan cake. In the meantime, Madison Avenue will be introducing the pastry menu to the U.S. for the first time, with chefs working like elves to whip up holiday cakes and confections galore.

Follow @ladureeus to keep up with news on how to get your hands on pastries, as well as progress on the new shop.