The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

I consider myself a...

(Check all that apply)


Acne Studios


The Swedish arbiters of cool have opened up shop in a 5,000-square-foot hybrid art-retail space in downtown LA. Shoppers to Acne Studios are greeted by a Carsten Holler mushroom installation, before entering to browse the line’s understated, utilitarian, and totally cool apparel and accessories for men and women. The space also houses ilcaffe, a coffee shop modeled after founder and creative director Jonny Johansson’s favorite Stockholm cafe.

It was the building itself, the teal-hued Eastern Columbia Building built in 1930, that attracted Johansson initially. The location places it across the street from the near-future site of the ACE Hotel, and provides an intriguing contrast to the store’s brand-typical industrial interior.

Between Acne and ACE, the Theater District strip is sure to light up, so get over there soon as an early adopter.