The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

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Sexy Time: The Violet Hour cocktail bar

Food & Drink

Private conversation and painstakingly shaken cocktails make it a date at The Violet Hour

Named for the line in TS Eliot’s “The Wasteland” describing that certain time of day, when night falls, The Violet Hour takes on a slowed-down cadence from the hustle and bustle of the afternoon. The richly appointed space maintains an atmosphere of intimacy and privacy with tall armchairs and strategically placed drapes to contain your conversation, and thoughtful lighting to highlight what’s right in front of you. The doorman stops letting people in when every seat is filled, so the room never feels crowded, and the bartenders apply a superior level of expertise deliberately mixing cocktails with hand-cut ice and artisanal ingredients. With names like the Juliet & Romeo, the drinks set the scene for the spot’s undeniable sense of romance.