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This is Not a Toy

Art & Design

Pharrell plays guest curator at the Design Exchange in Toronto

The importance of design when it comes to toys cannot be underestimated, such playful forms representing the intersection of pure pleasure and expression in a tangible figure. Proving that he cannot be stopped when it comes to such concepts—see “Happy”—Pharrell took some time out of his busy schedule to serve as guest curator of Toronto’s Design Exchange exhibit on the subject, “This is Not a Toy.”

Takashi Murakami’s exuberant daisy faces, the giant, happy weeples dreamt up by FriendsWithYou, KAWS’ cheeky guys with X-ed out eyes, and several other seemingly care-free cartoon characters come together in the exhibit to play with the notion of novelty, expression, and the look of high design.

Toys that aren’t line the exhibition hall in all sizes, tossing spectators into a stimulant-rich explosion of colors—so, at the very least, a visit should serve to brighten your day. “This is Not a Toy” runs through May 19, 2014. For more information visit the Design Exchange website.

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