The New Social Order

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Makeover your beauty routine at this drop dead gorgeous product shop.

Benjamin Mohapi (the master snipper behind Salon Benjamin) and Genavieve Lynch (a former dancer, designer, and Melrose Ave. jewelry shop owner) have partnered to bring the gorgeous spoils of their global beauty treks to the masses – more specifically, anyone happening by their West Hollywood boutique, Selects Apothecary.

Rodin facial oils and RGB nail hues are cool (and cool-looking) enough, but Lynch and Mohapi’s genius mix of hard-to-find gems – Japanese import brand Yu-be old-school Mason Pearson brushes, and more – will hook bonafide beauty buffs, too.

Meanwhile, botanical-packed labels like Juniper Ridge, Fig+Yarrow, and Roots Rose Radish are a perfect blend of slick and natural, put together and perfectly undone. Which means you’ll be looking like a la-la land local (or better) in no time.

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