The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

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Front Row


Melrose Place Grows Up

Ashley Olsen and Mary-Kate Olsen have really found their groove with their fashion label The Row. Their sleek, recently opened West Hollywood boutique reinforces their timeless aesthetic and commitment to understated elegance.

The store which boasts plush white carpets and chrome finishings, wraps around an aquamarine dipping pool, making the vibe as cool, calm and collected as the duo themselves.

Items from their collections are available (also stocked in Barney’s and Bergdorf) as well as supple leather goods and sunglasses. The Melrose Place location means that you can breeze in and out before or after your power lunch at The Ivy.

Open daily from 10am – 6pm at 8440 Melrose Place, Los Angeles, CA 90069.