An Angeleno ahead of her time
Alisa Gould-Simon has always been intrigued by how fashion reflects our culture. In her fashion writing for The New York Times, The Wall Street Journal and The Guardian she’s always keen to remind her readers of the playful and practical historical foundation of fashion.
Her latest (and wildly successful venture) as the co-founder and co-CEO of Pose, (recently named one of the best fashion apps by Harpers Bazaar and Forbes) is testament to her forward thinking. Pose is an app that allows you to see what others are wearing on any given day based on any given location—particularly handy for those vacay moments when you’re looking to be inspired by some cool-kid local style. You can also shop for unique fashion from the Pose community.
She’s got you covered. Here is Alisa’s guide to L.A. dressing and more.
What role does fashion play in your life?
It plays a very intellectual and a very recreational role. I’ve been working in the industry (first as a journalist, now as an entrepreneur) for 10 years, so I’ve been following the key players and the business trends for quite some time. I also enjoy fashion from a purely creative place. I love the art and the act of getting dressed, whether it’s sweatpants or black tie.
How would you describe your personal style?
It’s always coordinated but not in a match-y way. I love accessories that are more flamboyant and clothes that tell a story but don’t shout too loudly.
Do you think L.A. has a certain style?
Yes. LA is more about color, convenience and comfort than NYC. Workout clothes are acceptable anywhere, anytime. And as you get closer to Hollywood, hemlines get increasingly shorter.
What’s your go-to running-out-the-door L.A. look?
Jenni Kayne D’orsay flats (I know, so LA…), Rag & Bone jeans and either a t-shirt or an oversized collared shirt. Maybe a little metallic eyeliner if I’m feeling fancy. I’m typically running between meetings in or out of the office, so I keep it simple. I’ll throw a Helmut Lang blazer on top if I have to be in a boardroom or somewhere that suggests a need to dress like an adult.
Can you describe a typical day at Pose?
The day starts as soon as I open my phone, which is usually after a meditation or a workout (ideally both). I’ll read and write emails while making coffee and walking to work (I’m an extremely spoiled Angeleno). Usually I’m in the office by 9am and then it’s calls, meetings with the team, investors or prospective partners, and lots more emails. No day is typical but I will typically leave the office around 7:30 or 8.
If you are going to hit the streets for shopping, what are two of your favorite boutiques?
Just down the street from our office is one of the country’s best shoe stores – Mona Moore. The original is in Montreal; they stock phenomenal designers and have incredible end-of-season sales. I also love the boutique Ten Over Six, which you can’t get anywhere else.
Can you describe your dream day in L.A.?
Hiking with my dog or doing yoga followed by a few hours at the Korean spa. Eating at one of my favorite restaurants (Axe, The Springs or Sugarfish) or hosting a potluck with a few dozen friends in my backyard in Venice. Finish it all off around a fire pit, s’mores included.