The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

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The new epicenter of Tribeca

Tribeca has long been home to visionary thinkers, artists, and industrious minds. Now the re-imagined, mid-century-inspired Smyth Hotel is embracing this unique community history by creating a dynamic home-away-from-home for locals and visitors alike.

Amidst views of vibrant West Broadway, the spacious lobby interiors, designed by Soho-based Gachot Studios (read our interview with Christine Gachot here), evoke a quintessential Tribeca loft living room—an intimate haven away from the kinetic flurry of the city. Though don’t let the quiet hum of conversation convince you that New Yorkers aren’t making things happen around you. Hint: editors from the newly relocated publishing powerhouse Conde Naste are most likely planning their upcoming issues just a few seats over.

If a cocktail peaks your fancy then you should hit the low-lit Evening Bar, a 27-seat speakeasy-style bar hidden behind the lobby’s fireplace, clad in custom-crafted Guastavino tile (previously used on the vaulted ceilings of many New York City landmarks, such as Grand Central Terminal and Carnegie Hall.) Evening Bar delivers both delicious concoctions and understated ambience. The showpiece is the four-panel frieze mural depicting archetypal scenes from Tribeca’s history by Brooklyn-based artist Matthew Benedict.

Next is dinner in Little Park’s breezy dining room—the seasonal, farm-to-table restaurant from James Beard award-winning chef Andrew Carmellini, where he celebrates seasonal vegetables, fire-roasted meats, and house-made pastas, with a focus on nourishing yet elegant flavor pairing over fussiness.

And if you’re about to head out to explore, remember that there is complimentary town car service within a 10-block radius of the hotel.

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