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Thompson Hotels Los Angeles Influencers X Heather Williams

Influencers

Silver Lake is blooming

Spring has sprung (we hope) and what better way to celebrate than with flowers of every hue and scent.

Here, floral extraordinaire Heather Williams, the talent behind Twig & Twine—the floral design studio and shop in Silver Lake with a serious cult following—talks to us about the peachy blush and tangerine shades that she is loving right now and her favorite neighborhood haunts.

What’s your floral philosophy?

Well, Mother Nature always rules a seasonal florists’ designs. A lot is left up to chance, which can simultaneously be the best and most difficult part of my job. I never try to force the product to be anything other than what it is and work off the shapes that are naturally present. A simple “s” shaped bend to a fritillaria imperialis can lay the groundwork for an entire arrangement’s design.

What urged you to open Twig & Twine?

I opened the brick and mortar location of Twig & Twine on a bit of a whim. I was previously a studio-based florist whom focused on larger events and weddings but while looking for a new workspace I noticed a vacant storefront in an up and coming neighborhood. The space was perfect to house both a small retail shop and a floral design studio. I knew there was a gap in the market with the type of combined flower/gift shop I hoped to open and I saw a lot of potential in the location so I went for it!

Do the many personalities of Los Angeles play a role in your creations?

Los Angeles is full of working creatives which is endlessly inspiring – whether it be an artist featured at a local gallery, a chef that creates the most delightful seasonal cuisine, a local ceramicist who has supplied the neighborhood coffee shop with their wares or a prop stylist that designs imaginative sets for the movies we watch. It’s wonderful to see people doing what they love for a living.

Any Silver Lake spots that inspire your creativity?

I often find inspiration in the blooms and foliage that flourish in the hills of Silver Lake. We’re blessed with lovely weather most of the year in LA so a post-work walk through the neighborhood is a great way to unwind after a long day. I equally love well-maintained yards that are beautifully landscaped as much as the unruly overgrown areas that no one has touched in months. I also enjoy popping into other local shops like Reform School, Lawson-Fenning or Mohawk General Store to see what interesting goods they are selling at the moment.

What color pairings and materials are you loving right now?

Spring is a great time of year for flowers. There are so many fresh feeling colors, textures and shapes that the combinations seem endless. Ranunculus are one of my favorites because they come in an array of beautiful shades during their peak season. One bunch may have a variation in tones from a peachy blush to rich tangerine but all ten stems feel like they belong together. Using those subtle variations to bring in other colors is fantastic.

Visit Heather’s Silver Lake store for fresh flowers and unique gifts Wednesday through Saturday from 9am-5pm and Sunday from 10am-4pm.

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