The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

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Shoppers’ Paradise


The coolest tropical store in town

You won’t find a more exquisitely curated boutique anywhere in the world than Alejandra Anglada’s, Biuriful, undoubtedly the chicest boutique in Playa Del Carmen. With an artist’s eye for color, shape and design, Anglada selects every piece for a reason. She’s often on hand to explain how her travels inspired the store’s unusual merchandise. We suggest perusing the amazing selection of sunglasses and picking up a pair early on your trip. You can see the new looks for each season on the store’s popular Instagram @biuriful_.

Visit Biuriful Store, at 5th Av. entre calle 30 & 32, Playa del Carmen, México.