The New Social Order

Reserve your place in The New Social Order. You’ll cut the line and gain access to luxury accommodations, superb and unstuffy service, as well as coveted nightlife and restaurant exclusives.

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An Enchanted Evening

Food & Drink

A truly magical experience

There’s a special hidden place, thousands of years old, that you won’t want to miss on your stay in Playa del Carmen. That’s because it looks like some place out of a dream. In reality, it’s a place where you can indulge in daily-fresh ceviche and organic filet mignon while situated in a cavern with stalactites, stalagmites, pools, and all. Alux Restaurant has to be seen to be believed. We suggest heading there for a pre-dinner drink as it can get humid as the night goes on. Make your reservation here.