The New Social Order

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Because Denim

Style Counsel

Jeans & More in 12 South

Can you ever have enough denim in your life? If you were going to live in a single pair of jeans for life, you might want those jeans to be from Imogene and Willie. Operating out of an old service station in the hip neighborhood of 12 South, Imogene and Willie specializes in bespoke jeans crafted out of selvedge denim.

With family roots in denim manufacturing, having crafted goods for big brands like Seven and J. Brand, Imogene and Willie is the solo venture of Matt and Carrie Eddmenson, a married couple from Kentucky. Their stylishly decorated store also carries a carefully curated selection of vintage goods and pieces from select brands like A.P.C.. Along with the perfect pair of jeans, you might find some stylish cowboy boots, which are still very on-trend for Fall/Winter 2019.